▤The Test Group experiment running Open the partner account
paid
Affiliate disclosure. The partner link in the masthead and in the band beside the copy on this page is a sponsored link to a partner operator, and this site may be paid if you open an account through it, at no extra cost to you. It carries rel="sponsored noopener" and opens in a new tab. A desk about how a screen is measured and tested should not leave its own funding unsaid: one link funds the site, no operator and no product is named, rated or recommended anywhere on it, and this site runs no analytics of its own on its readers.
The Test Group / Legal & risk warning
Disclosure, the risk warning, and what the desk will not do

Legal and risk warning

One partner link funds the site; everything else is explanation. This page states the disclosure in full, the risk warnings that apply, the two things the desk will not explain even though its subject invites them, and the limits of what an outside reader can know about any real operator.

Desk spec
partner link
one, disclosed
age
18+
rankings
none
samples
10 invented
the eventOne interaction, written down. A click carries a name, a time, an account, a session and what was on the screen, and it is kept whether or not the reader chose to be measured.
the funnelThe order the steps happen in. A landing visit becomes an account, an account becomes a deposit page, and 100,000 visits end in 2,074 first bets - a 2.1% path the whole loop is aimed at.
the armsTwo versions of one screen shown at the same time, and a rate for each. 4.30% against 5.16% is a 0.86-point lift, and the interval decides whether it is a result or a coincidence.
Direct answer

The site is funded by one disclosed sponsored partner link, it carries an 18+ and risk warning on every page, it publishes no ranking of operators and no product markup, and it refuses to explain how to evade a check, a limit or a control. Its subject is measured and tested interfaces, and its figures are invented samples rather than observations of any operator.

The affiliate disclosure

The link in the masthead and the band beside the copy on every page point to a partner operator and carry rel="sponsored noopener". This site may be paid if a reader opens an account through it, at no extra cost to that reader.

The commercial position of this desk, stated plainly
ItemPosition
how the site is fundedone disclosed partner link
whether operators are rankedno, and no product or review markup exists anywhere
whether a view is taken on any operatorno; the desk names none
whether the desk runs analytics on its readersno
whether the figures are observedno; all ten samples are invented
what the reader should assumethat the page is written to explain and is paid for by one disclosed link
the one number the disclosure affects the partner link is present on = 18 of 18 pages the desk's own figures are observed from = 0 operators every rate on the site derives from = 10 invented samples so the commercial layer and the explanatory layer share no number: the link cannot have shaped a figure that was invented before it was placed, and the disclosure is on the page the figures are read from.

The risk warning

Gambling carries a real risk of loss, and an interface that is optimised to increase deposits is designed to make a decision faster and easier than a reader might otherwise choose. The desk's own finding is that the change in sample F lifted deposits 20.0% relative while raising the mean first-week net loss of the readers it worked on 11.8%.

What the warnings cover, and the controls that actually limit a loss
WarningWhat it means here
18+the content is for adults; it is not for anyone under the age of majority where they are
risk of lossa screen optimised for deposits is not a screen optimised for the reader's outcome
no advicenothing here is legal, financial or product advice, and no operator is named or recommended
controlsdeposit limits, loss limits, session timers, reality checks, time-outs and self-exclusion are set inside the account, and they are the only reliable limit on this desk's subject
supportfree and confidential help is available in most countries for players and the people around them
the desk's own conclusiona reader's controls are the one thing an experiment cannot optimise away
sample F - why the warning is not a formality the change, measured on the operator's metric: first deposits 4.30% -> 5.16% = +20.0% relative the same change, measured on the reader: mean first-week net loss 61.20 -> 68.40 = +11.8% the rule set in advance allowed 5%, and the change shipped in money, for one month: readers 860 x 7.20 = 6,192.00 so a single interface decision, of the kind this desk exists to explain, moved more than six thousand pounds a month from the people it worked on, and the page a reader sees said nothing.

What this desk will not explain

Two things are deliberately absent, and their absence is a rule rather than an omission. The subject makes both tempting, and a page that explains the machinery is not the same as a page that defeats it.

What is deliberately not on this site
  • No method of defeating a check, a document request, a limit, a time-out or a self-exclusion.
  • No method of hiding an account, a device or a payment from an operator or a bank.
  • No instruction for exploiting a promotion, a bonus term or an experiment.
  • No advice on which operator to use, no ranking and no recommendation of any product.
Nothing on this desk is legal advice, and the legal position of measurement and consent differs by country. The desk describes a mechanism; whether a particular practice is permitted where a reader lives is a question for the regulator or an adviser in that place, and no page here answers it.

Read next